Current events, Local Happenings, Short-Form Storytelling, and all things Downtown Martinsburg.
Downtown Digest
How Promotion Powers Revitalization
No two communities are the same. Demographics, economic realities, and even how people consume information all influence how Promotion should be executed. These elements are constantly evolving—especially in today’s media landscape. With shifting social media algorithms and the decline of traditional media, staying relevant means staying agile.
Here in the Eastern Panhandle, local trends add another layer of complexity.
Economic Vitality
According to Main Street America, Economic Vitality involves taking a proactive, collaborative approach to building and growing a diverse economic base through smart new investment, cultivating a robust ecosystem for small businesses, focusing on the unique assets of your community, and fostering equity and inclusion to create an environment to help build local wealth.
Why Design Matters
In our first blog post, Why Main Street?, I briefly shared the history of our organization, along with the structure provided by Main Street America for revitalization. One of the most obvious, and prominent pillars of the Four-Point Approach is Design.
Why Main Street?
Why Main Street?
I’ll be highlighting those four pillars of Main Street and how they are actively combatting the disease of apathy and decay in our downtown. I’ll also be sharing how you can be a part of our organizations revitalization efforts